As Senior Creative Director at Situation, I led the 360° integrated marketing campaign development and rollout for Aladdin’s 10th Anniversary on Broadway. 

 

I collaborated with the Disney team to bring “elevated nostalgia” to life, expanding the nugget of an idea from a social video into a robust, fully dimensional and experiential campaign. Anchored by a dazzling new broadcast spot (shot with a cinebot and FPV drones), the campaign also features 3 new Key Art looks, AR experiences, and a 14-foot rotating and smoking lamp atop the historic New Amsterdam Theatre marquee.

 

Together, we created an elegant celebration of a rare industry milestone through a dynamic refresh of a timeless brand.