As Senior Creative Director at Situation, I led the digital creative marketing, social media, and For Your Consideration (FYC) efforts for Broadway's Some Like It Hot.

 

To introduce audiences to the show early, and without any out-of-town tryout to lean on, we launched with a premium music video and highlighted the all-star creative team through a streaming "speakeasy" series that pulled the curtain back on creating a big Broadway musical comedy. Leading up to and through awards season, my team and I churned out content spotlights, music videos, and targeted assets to help the production become the most nominated show of the season, including 13 Tony Award® nominations. In the late stages of the campaign, I led the creation of voter microsites and two crucial pieces of content supporting the Tony Award® wins for Best Choreography (Casey Nicholaw) and Best Actor in a Musical (J. Harrison Ghee).